I’m about to hurt someones feelings. Probably a graphic artist. Kevin Halbert, son of the late and legendary Gary Halbert, is a good man. He sends me stuff. Stuff I’m very interested in. This week he sent me a letter written by his father in 1987 about newspaper advertising. There was a little tidbit in ...…
Sacrilege! But let’s just do some critical thinking about the value of sending christmas cards, or making christmas specials when every other business in the english speaking world is doing it at the same time. Standing out from the crowd and saying something different is what draws attention to you and your business. And making ...…
Once you get your head in the right space you can find brilliant marketing lessons in the most ordinary situations. And I had a little adventure to the toy store with my children the other day. Some thing happened. I thought I should share it with you. And I also thought I’d share a ...…
A man you probably never hear of is dead. Not to worry. Age and a life spent living will do that to us all eventually. And this guy’s been dead for a number of years. But before he parted he left us with a few clues on how to really make it in advertising ...…
Dear Ethical Business Owner. I got a text message from a health product business I’d bought from six months ago and hadn’t heard from since. And it prompted me to highlight the momentous blunder they made so you don’t do the same thing. It’s not that the they shouldn’t text me. I don’t have a ...…
What other people say and do matters to us a great deal. So much so that we’ll do crazy stuff purely because someone we see as similar to us is doing it. Which really goes against my grain because I like to think of myself as an independent free thinker. Which reminds me of a ...…
This article is going to rile a good friend of mine. He says he doesn’t like marketing. Which is a load of old codswallop. He has stuff for sale – so he’s intimately involved in marketing. What he doesn’t like, is people being conned. And I’m with him on that one. So I thought ...…
Have I mentioned people are selfish? Perhaps once or twice. And just to be clear, that’s not a judgement. It’s a simple statement of fact. I’m not upset about it. I revel in it. I celebrate it. It’s the best news I’ve heard in my life. You and I are self interested. Hooray! And here’s ...…
There’s a place to start any business. And it’s the same place for all of them. And it’s where I didn’t start the first couple of times around. And I can tell you from experience that trying to start any business, product, service or website, anywhere other than the one and only starting place is ...…
