Wanna hear my dirty secret? It’ll help you sell more compact fluorescent light bulbs than a carbon offset company with a Climate Smart contract. You see, you’re all going to hell because I really don’t give a rats behind about the planet. I’m far more interested in that cool new App on my phone that ...…
The father of Scientific Advertising, Claude Hopkins, said… “To properly understand advertising, or to learn even its rudiments one must start with the right conception.” What he means is, you gotta think about it the right way. His very next comment was John E. Kennedy, many years before our hero Hopkins, described advertising as “Salesmanship ...…
The Australian Government is giving away $1 billion in tax breaks for businesses who put energy efficiency improvements in place in their workplace. You know? Lights n stuff. Perhaps turning the air conditioner from blizzard to mild snow storm. Eligible businesses can apply for a one-off bonus tax deduction of 50 per cent of the ...…
Dear Building Industry Supplier. In 1937 Claude Hopkins published a book called ‘Scientific Advertising’. That book has become one of the absolute must have texts in every good copywriters, advertisers and marketers library. David Ogilvy said… “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. ...…
