It’s not a good look to vent online. There for the whole world to see. But I gotta tell ya. There are times when even a fairly new kid on the block like me wants to screem at the abhorrent futility of the vast majority of advertising out there. But in the interests of squashing ...…
Hi Folks. I had to throw this in here. I know it probably looks like I’m cheating. I’ve just lifted this article straight out of John Carlton’s blog. But it’s such an eloquent rant on “education” I had to share it with you. I’m sure he won’t mind provided I make it clear I didn’t ...…
Man, I just got fleeced I mean it was a proper con job. But I gotta hand to these guys, they knew how to press my buttons. I’m even embarrassed to say what it was I bought. But in the name of screaming sales in your business I’m going to come clean. And I’m going ...…
Wanna hear my dirty secret? It’ll help you sell more compact fluorescent light bulbs than a carbon offset company with a Climate Smart contract. You see, you’re all going to hell because I really don’t give a rats behind about the planet. I’m far more interested in that cool new App on my phone that ...…
The father of Scientific Advertising, Claude Hopkins, said… “To properly understand advertising, or to learn even its rudiments one must start with the right conception.” What he means is, you gotta think about it the right way. His very next comment was John E. Kennedy, many years before our hero Hopkins, described advertising as “Salesmanship ...…
The Australian Government is giving away $1 billion in tax breaks for businesses who put energy efficiency improvements in place in their workplace. You know? Lights n stuff. Perhaps turning the air conditioner from blizzard to mild snow storm. Eligible businesses can apply for a one-off bonus tax deduction of 50 per cent of the ...…
Dear Building Industry Supplier. In 1937 Claude Hopkins published a book called ‘Scientific Advertising’. That book has become one of the absolute must have texts in every good copywriters, advertisers and marketers library. David Ogilvy said… “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. ...…
Oh come on! Building and Construction and touchy feely emotions don’t mix. Do they? It may not seem important. But human beings are emotional. Even the professionals and executives. And they always buy or, in our case, specify for two groups of reasons. First and most obviously there are the logical reasons. The reasons they ...…
Building projects in the Health Care sector spent $6.7 billion in the financial year ending 2009/2010. A 141% increase over the previous year. This peak was largely driven by several billion-dollar health developments, including the $2 billion Fiona Stanley hospital in Perth and the $1.2 billion Gold Coast University Hospital. The spike in spending will ...…
Adelaide City Council is powering ahead with it’s Zero emissions transport goals. The i-MiEV has joined the Council’s growing stable of zero-emission vehicles, including the $1million world-first solar electric bus, Tindo and the Council’s Veltrix electric scooters. One of only 40 shipped to Australia so far—the car has no combustion engine—it is all-electric and will ...…
